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TEDX & QUT

Logo Design

TEDxQUT 2019 is an event focusing on the ideas from QUT students and staff. This year, the theme is Innovate, Activate, Motivate and this aims to acknowledge those with ideas the inspire individuals to create their change or challenge their understandings/ perceptions. With an audience of 150, and a live stream event, the creation of a positive atmosphere relies on attendees immersed in the idea of TED.

With that being said, we want to create a sensory experience for the attendees with everything from innovative stage design to captivating graphics.

The team were seeking original work for a logo for the theme Innovate, Activate, Motivate. 

Initial Sketches

sketch3.png
sketch2.png
sketch1.png

First Iterations

iconography.png
lightbulb.png
squiggle.png

Further iterations

PrimaryLogo_3x.png
SmallLogo_3x.png
LogoAdaptationWText3_3x.png
LogoAdaptationWText2_3x.png
LogoAdaptationWText1_3x.png

QUT preferred the lightbulb image and so we continued creating logos using that initial imagery. 

Smaller versions of the logo were also created for use on documentation etc. 

The logo needed to be printed on t-shirts in black and white. Therfore, and inverse version of the logo was also created.  

Final Logo

PRIMARY.png
SECONDARY.png
PRIMARY-INVERSE.png
SECONDARY-INVERSE.png
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